Reference · Live campaign
.png)
Media relaunch strategy
Relaunching Kéranove — a brand well known to French women — in a fiercely competitive market.
Relaunching Kéranove — a brand well known to French women — in a fiercely competitive market.
Founded in the 1960s, Kéranove distinguished itself from the 1980s onwards by democratising a dermo-capillary approach, placing the scalp at the heart of hair beauty.
A pioneering vision that continues to guide its development. Over the years, the brand has evolved with consumer expectations by integrating more natural formulas, responsible commitments and French manufacturing — while remaining true to its mission: offering effective, respectful and accessible care for all.
This is what the brand's new campaign reveals, with media orchestration by SEVES.
SEVES designed an integrated media dispositif for Kéranove, exclusively with the France Télévisions group.
The objective: relaunch the brand quickly, by synchronising media pressure with shelf availability and the in-store purchase reflex, during the key beauty moments.
Rather than simply stacking channels, a dispositif designed as a market-activation mechanic — where each lever plays a precise role.
A demonstration of the SEVES method: thinking media as a market-activation dispositif, not as a simple addition of channels.
A brand to relaunch,
a media dispositif to build?